ПРАВО НА ДОСТОВЕРНОСТЬ ПРОИСХОЖДЕНИЯ МЕДИАКОНТЕНТА: МЕЖДУНАРОДНО-ПРАВОВЫЕ СТАНДАРТЫ АУТЕНТИФИКАЦИИ И МАРКИРОВКИ ИИ-КОНТЕНТА
Ключевые слова:
медиаправо, искусственный интеллект, медиаконтент, достоверность информации, аутентификация контента, маркировка ИИ-контента, цифровые права человека
Аннотация
Статья посвящена формированию и теоретико-правовому обоснованию права на достоверность происхождения медиаконтента в условиях стремительного развития генеративных технологий искусственного интеллекта. Проанализирована трансформация медиаправа под влиянием синтетических медиа, deepfake-технологий и алгоритмического производства информации. Особое внимание уделено международно-правовым стандартам аутентификации и маркировки ИИ-контента, закрепленным в документах ЮНЕСКО, Совета Европы, Европейского союза и Международного союза электросвязи. Обоснована необходимость признания права на достоверность происхождения медиаконтента как самостоятельного цифрового права человека и предложены направления его нормативного закрепления на международном, региональном и национальном уровнях.
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Литература
Никонович Д.О. О соотношении понятий «текст» и «контент» в современной теории медиа. Минск: БГУ, 2020. С. 83–88. [Электронный ресурс]. URL: https://elib.bsu.by/bitstream/123456789/273355/1/83-88.pdf (дата обращения: 23.10.2025).
Нигматуллина К.Р., Павлушкина Н.А., Сметанина А.М. Прагматика контента в бренд-медиа // Вестник Моск. ун-та. Сер. 10. «Журналистика». 2024. № 3. С. 144–164. DOI: 10.30547/vestnik.journ.3.2024.144165
Каминская Т.Л. Ответственность за медиаконтент и проблема цензурирования коммуникационного пространства России. Гуманитарные науки. Вестник Финансового университета. 2021;11(2):96-101. [Электронный ресурс]. URL: https://doi.org/10.26794/2226-7867-2021-11-2-96-101 (дата обращения: 12.2025).
Naffi N. Deepfakes and the Crisis of Knowing. UNESCO’s Ideas Lab, 01.10.2025. [Electronic resource]. URL: https://www.unesco.org/en/articles/deepfakes-and-crisis-knowing (date of access: 25.10.2025).
What’s the Big Data. Top Deepfake Statistics 2025. 08.04.2025. [Electronic resource]. URL: https://whatsthebigdata.com/deepfake-statistics/ (date of access: 28.10.2025).
Hupfer S., Steinhart M. и др. 2024 Connected Consumer Survey. Deloitte, 12.2024 (date of access: 27.10.2025).
Undetectable AI. 85% of Americans say deepfakes have eroded their trust in online information. [Electronic resource]. URL: https://undetectable.ai/research/85-of-americans-say-deepfakes-have-eroded-their-trust-in-online-information/ (date of access: 28.10.2025).
Associated Press. Poll shows most US adults think AI will add to election misinformation in 2024. [Electronic resource]. URL: https://apnews.com/article/artificial-intelligence-2024-election-misinformation-poll-8a4c6c07f06914a262ad05b42402ea0e (date of access: 28.10.2025).
Zero Threat AI. Deepfakes & AI Phishing in 2025: Alarming Stats You Can’t Ignore. [Electronic resource]. URL: https://zerothreat.ai/blog/deepfake-and-ai-phishing-statistics (date of access: 28.10.2025).
Reuters, UN report urges stronger measures to detect AI-driven deepfakes. [Electronic resource]. URL: https://www.reuters.com/business/un-report-urges-stronger-measures-detect-ai-driven-deepfakes-2025-07-11/ (date of access: 28.10.2025).
Федотов М.А. Медиаправо: доктрина, законодательство, правоприменение. Учебник для вузов - М.: Издательский дом Высшей школы экономики, 2025. С. 7.
UNESCO. Recommendation on the Ethics of Artificial Intelligence. Paris, 2021. [Electronic resource]. URL: https://www.unesco.org/en/articles/recommendation-ethics-artificial-intelligence (date of access: 30.10.2025).
Council of Europe. Framework Convention on Artificial Intelligence, Human Rights, Democracy and the Rule of Law. Strasbourg, 2024. [Electronic resource]. URL: https://www.coe.int/en/web/artificial-intelligence/the-framework-convention-on-artificial-intelligence (date of access: 28.10.2025).
European Union. Regulation (EU) 2024/1689, Artificial Intelligence Act. Recital 134. Brussels, 2024. [Electronic resource]. URL: https://eur-lex.europa.eu/eli/reg/2024/1689/oj/eng (date of access: 30.10.2025).
ITU, Standards and policy considerations for multimedia authenticity (11.07.2025). [Electronic resource]. URL: https://www.itu.int/hub/2025/07/standards-and-policy-considerations-for-multimedia-authenticity/ (date of access: 30.10.2025).
UNESCO, Guidelines for the Governance of Digital Platforms (приняты 6.11.2023, обновлены 4.03.2025). [Electronic resource]. URL: https://unesdoc.unesco.org/ark:/48223/pf0000387339 (date of access: 30.10.2025).
REFERENCES
Nikonovich D.O. O sootnoshenii ponyatii «tekst» i «kontent» v sovremennoi teorii media. Minsk: BGU; 2020. S. 83–88. URL: https://elib.bsu.by/bitstream/123456789/273355/1/83-88.pdf (data obrashcheniya: 23.10.2025).
Nigmatullina K.R., Pavlushkina N.A., Smetanina A.M. Pragmatika kontenta v brend-media // Vestnik Moskovskogo universiteta. Ser. 10. “Zhurnalistika”. 2024. No. 3. P. 144–164. DOI: 10.30547/vestnik.journ.3.2024.144165
Kaminskaya T.L. Otvetstvennost’ za mediakontent i problema tsenzurirovaniya kommunikatsionnogo prostranstva Rossii. Gumanitarnye nauki. Vestnik Finansovogo universiteta. 2021. No. 11 (2). P. 96–101. DOI: 10.26794/2226-7867-2021-11-2-96-101
Naffi N. Deepfakes and the Crisis of Knowing. UNESCO’s Ideas Lab. 01.10.2025. [Electronic resource]. URL: https://www.unesco.org/en/articles/deepfakes-and-crisis-knowing (date of access: 25.10.2025).
What’s the Big Data. Top Deepfake Statistics 2025. 08.04.2025. [Electronic resource]. URL: https://whatsthebigdata.com/deepfake-statistics/ (date of access : 28.10.2025).
Hupfer S., Steinhart M. et al. 2024 Connected Consumer Survey. Deloitte; December 2024.
Undetectable AI. 85% of Americans say deepfakes have eroded their trust in online information. [Electronic resource]. URL: https://undetectable.ai/research/85-of-americans-say-deepfakes-have-eroded-their-trust-in-online-information/ (date of access: 28.10.2025).
Associated Press. Poll shows most US adults think AI will add to election misinformation in 2024. [Electronic resource]. URL: https://apnews.com/article/artificial-intelligence-2024-election-misinformation-poll-8a4c6c07f06914a262ad05b42402ea0e (date of access: 28.10.2025).
ZeroThreat AI. Deepfakes & AI Phishing in 2025: Alarming Stats You Can’t Ignore. [Electronic resource]. URL: https://zerothreat.ai/blog/deepfake-and-ai-phishing-statistics (date of access: 28.10.2025).
Reuters. UN report urges stronger measures to detect AI-driven deepfakes. [Electronic resource]. URL: https://www.reuters.com/business/un-report-urges-stronger-measures-detect-ai-driven-deepfakes-2025-07-11/ (date of access: 28.10.2025).
Fedotov M.A. Mediapravo: doktrina, zakonodatel'stvo, pravoprimenenie. Uchebnik dlya vuzov - M.: Izdatel'skij dom Vysshej shkoly ekonomiki, 2025. S. 7.
UNESCO. Recommendation on the Ethics of Artificial Intelligence. Paris; 2021. [Electronic resource]. URL: https://www.unesco.org/en/articles/recommendation-ethics-artificial-intelligence (date of access: 30.10.2025).
Council of Europe. Framework Convention on Artificial Intelligence, Human Rights, Democracy and the Rule of Law. Strasbourg; 2024. [Electronic resource]. URL: https://www.coe.int/en/web/artificial-intelligence/the-framework-convention-on-artificial-intelligence (date of access: 28.10.2025).
European Union. Regulation (EU) 2024/1689: Artificial Intelligence Act. Recital 134. Brussels; 2024. [Electronic resource]. URL: https://eur-lex.europa.eu/eli/reg/2024/1689/oj/eng (date of access: 30.10.2025).
ITU. Standards and policy considerations for multimedia authenticity. 11.07.2025. [Electronic resource]. URL: https://www.itu.int/hub/2025/07/standards-and-policy-considerations-for-multimedia-authenticity/ (date of access: 30.10.2025).
UNESCO. Guidelines for the Governance of Digital Platforms (adopted 06.11.2023; updated 04.03.2025). [Electronic resource]. URL: https://unesdoc.unesco.org/ark:/48223/pf0000387339 (date of access: 30.10.2025).
Нигматуллина К.Р., Павлушкина Н.А., Сметанина А.М. Прагматика контента в бренд-медиа // Вестник Моск. ун-та. Сер. 10. «Журналистика». 2024. № 3. С. 144–164. DOI: 10.30547/vestnik.journ.3.2024.144165
Каминская Т.Л. Ответственность за медиаконтент и проблема цензурирования коммуникационного пространства России. Гуманитарные науки. Вестник Финансового университета. 2021;11(2):96-101. [Электронный ресурс]. URL: https://doi.org/10.26794/2226-7867-2021-11-2-96-101 (дата обращения: 12.2025).
Naffi N. Deepfakes and the Crisis of Knowing. UNESCO’s Ideas Lab, 01.10.2025. [Electronic resource]. URL: https://www.unesco.org/en/articles/deepfakes-and-crisis-knowing (date of access: 25.10.2025).
What’s the Big Data. Top Deepfake Statistics 2025. 08.04.2025. [Electronic resource]. URL: https://whatsthebigdata.com/deepfake-statistics/ (date of access: 28.10.2025).
Hupfer S., Steinhart M. и др. 2024 Connected Consumer Survey. Deloitte, 12.2024 (date of access: 27.10.2025).
Undetectable AI. 85% of Americans say deepfakes have eroded their trust in online information. [Electronic resource]. URL: https://undetectable.ai/research/85-of-americans-say-deepfakes-have-eroded-their-trust-in-online-information/ (date of access: 28.10.2025).
Associated Press. Poll shows most US adults think AI will add to election misinformation in 2024. [Electronic resource]. URL: https://apnews.com/article/artificial-intelligence-2024-election-misinformation-poll-8a4c6c07f06914a262ad05b42402ea0e (date of access: 28.10.2025).
Zero Threat AI. Deepfakes & AI Phishing in 2025: Alarming Stats You Can’t Ignore. [Electronic resource]. URL: https://zerothreat.ai/blog/deepfake-and-ai-phishing-statistics (date of access: 28.10.2025).
Reuters, UN report urges stronger measures to detect AI-driven deepfakes. [Electronic resource]. URL: https://www.reuters.com/business/un-report-urges-stronger-measures-detect-ai-driven-deepfakes-2025-07-11/ (date of access: 28.10.2025).
Федотов М.А. Медиаправо: доктрина, законодательство, правоприменение. Учебник для вузов - М.: Издательский дом Высшей школы экономики, 2025. С. 7.
UNESCO. Recommendation on the Ethics of Artificial Intelligence. Paris, 2021. [Electronic resource]. URL: https://www.unesco.org/en/articles/recommendation-ethics-artificial-intelligence (date of access: 30.10.2025).
Council of Europe. Framework Convention on Artificial Intelligence, Human Rights, Democracy and the Rule of Law. Strasbourg, 2024. [Electronic resource]. URL: https://www.coe.int/en/web/artificial-intelligence/the-framework-convention-on-artificial-intelligence (date of access: 28.10.2025).
European Union. Regulation (EU) 2024/1689, Artificial Intelligence Act. Recital 134. Brussels, 2024. [Electronic resource]. URL: https://eur-lex.europa.eu/eli/reg/2024/1689/oj/eng (date of access: 30.10.2025).
ITU, Standards and policy considerations for multimedia authenticity (11.07.2025). [Electronic resource]. URL: https://www.itu.int/hub/2025/07/standards-and-policy-considerations-for-multimedia-authenticity/ (date of access: 30.10.2025).
UNESCO, Guidelines for the Governance of Digital Platforms (приняты 6.11.2023, обновлены 4.03.2025). [Electronic resource]. URL: https://unesdoc.unesco.org/ark:/48223/pf0000387339 (date of access: 30.10.2025).
REFERENCES
Nikonovich D.O. O sootnoshenii ponyatii «tekst» i «kontent» v sovremennoi teorii media. Minsk: BGU; 2020. S. 83–88. URL: https://elib.bsu.by/bitstream/123456789/273355/1/83-88.pdf (data obrashcheniya: 23.10.2025).
Nigmatullina K.R., Pavlushkina N.A., Smetanina A.M. Pragmatika kontenta v brend-media // Vestnik Moskovskogo universiteta. Ser. 10. “Zhurnalistika”. 2024. No. 3. P. 144–164. DOI: 10.30547/vestnik.journ.3.2024.144165
Kaminskaya T.L. Otvetstvennost’ za mediakontent i problema tsenzurirovaniya kommunikatsionnogo prostranstva Rossii. Gumanitarnye nauki. Vestnik Finansovogo universiteta. 2021. No. 11 (2). P. 96–101. DOI: 10.26794/2226-7867-2021-11-2-96-101
Naffi N. Deepfakes and the Crisis of Knowing. UNESCO’s Ideas Lab. 01.10.2025. [Electronic resource]. URL: https://www.unesco.org/en/articles/deepfakes-and-crisis-knowing (date of access: 25.10.2025).
What’s the Big Data. Top Deepfake Statistics 2025. 08.04.2025. [Electronic resource]. URL: https://whatsthebigdata.com/deepfake-statistics/ (date of access : 28.10.2025).
Hupfer S., Steinhart M. et al. 2024 Connected Consumer Survey. Deloitte; December 2024.
Undetectable AI. 85% of Americans say deepfakes have eroded their trust in online information. [Electronic resource]. URL: https://undetectable.ai/research/85-of-americans-say-deepfakes-have-eroded-their-trust-in-online-information/ (date of access: 28.10.2025).
Associated Press. Poll shows most US adults think AI will add to election misinformation in 2024. [Electronic resource]. URL: https://apnews.com/article/artificial-intelligence-2024-election-misinformation-poll-8a4c6c07f06914a262ad05b42402ea0e (date of access: 28.10.2025).
ZeroThreat AI. Deepfakes & AI Phishing in 2025: Alarming Stats You Can’t Ignore. [Electronic resource]. URL: https://zerothreat.ai/blog/deepfake-and-ai-phishing-statistics (date of access: 28.10.2025).
Reuters. UN report urges stronger measures to detect AI-driven deepfakes. [Electronic resource]. URL: https://www.reuters.com/business/un-report-urges-stronger-measures-detect-ai-driven-deepfakes-2025-07-11/ (date of access: 28.10.2025).
Fedotov M.A. Mediapravo: doktrina, zakonodatel'stvo, pravoprimenenie. Uchebnik dlya vuzov - M.: Izdatel'skij dom Vysshej shkoly ekonomiki, 2025. S. 7.
UNESCO. Recommendation on the Ethics of Artificial Intelligence. Paris; 2021. [Electronic resource]. URL: https://www.unesco.org/en/articles/recommendation-ethics-artificial-intelligence (date of access: 30.10.2025).
Council of Europe. Framework Convention on Artificial Intelligence, Human Rights, Democracy and the Rule of Law. Strasbourg; 2024. [Electronic resource]. URL: https://www.coe.int/en/web/artificial-intelligence/the-framework-convention-on-artificial-intelligence (date of access: 28.10.2025).
European Union. Regulation (EU) 2024/1689: Artificial Intelligence Act. Recital 134. Brussels; 2024. [Electronic resource]. URL: https://eur-lex.europa.eu/eli/reg/2024/1689/oj/eng (date of access: 30.10.2025).
ITU. Standards and policy considerations for multimedia authenticity. 11.07.2025. [Electronic resource]. URL: https://www.itu.int/hub/2025/07/standards-and-policy-considerations-for-multimedia-authenticity/ (date of access: 30.10.2025).
UNESCO. Guidelines for the Governance of Digital Platforms (adopted 06.11.2023; updated 04.03.2025). [Electronic resource]. URL: https://unesdoc.unesco.org/ark:/48223/pf0000387339 (date of access: 30.10.2025).
Опубликован
2026-03-12
Раздел
Право искусственного интеллекта
Copyright (c) 2026 Труды по Интеллектуальной Собственности
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