АРХИТЕКТУРА ДОВЕРИЯ: ПЕРЕСБОРКА МЕДИАПРАВА В ЭПОХУ ФУНКЦИОНАЛЬНО МЕРТВОГО ИНТЕРНЕТА
Ключевые слова:
искусственный интеллект, генеративные нейросети, медиаправо, цифровая безопасность, дипфейки, нулевое доверие, цифровой провенанс, презумпция синтетичности, когнитивная безопасность, алгоритмическая ответственность, информационное право, право на аутентичность
Аннотация
Статья посвящена анализу структурной трансформации глобальной сети, характеризующейся переходом от пространства межличностной коммуникации к среде взаимодействия автономных алгоритмических агентов. В условиях прогнозируемого доминирования синтетического контента традиционные механизмы медиаправа, базирующиеся на реактивном регулировании и презумпции добросовестности участников информационного обмена, демонстрируют низкую эффективность. Исследуется проблема уязвимости когнитивных способностей субъектов права перед генеративными технологиями, что ведет к дисфункции институтов общественного доверия и невозможности верификации юридически значимых фактов.
Целью статьи является разработка концептуальной модели правового регулирования медиасферы, адаптированной к условиям высокой информационной энтропии и неотличимости синтетических объектов от аутентичных.
В работе использован междисциплинарный подход, объединяющий формально-юридический метод, экономический анализ права (в частности, доктрину «наименьших издержек предотвращения вреда») и технические стандарты информационной безопасности.
Обоснована необходимость смены парадигмы правового регулирования — перехода от реактивной модели к проактивной «архитектуре доверия». Предложена адаптация принципа «нулевого доверия» к нормам информационного права, включая введение опровержимой «презумпции синтетичности» для немаркированного контента. Сформулировано определение нового нематериального блага — «права на аутентичность», реализация которого возможна через инфраструктуру цифрового провенанса.
Автор пришел к заключению, что обеспечение стабильности гражданского оборота в цифровой среде требует смещения фокуса правовой охраны с содержания информации на историю ее происхождения, что должно быть подкреплено институтом строгой ответственности и обязательного страхования рисков для операторов систем генеративного ИИ.
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Опубликован
2026-06-01
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Право искусственного интеллекта
Copyright (c) 2026 Труды по Интеллектуальной Собственности
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