THE OMNIMEDIA PHENOMENON (ON THE EXAMPLE OF THE NEWSPAPER PEOPLE’S DAILY)

  • Yurii M. BATURIN Lomonosov Moscow State University, Faculty of Journalism, Moscow, Russian Federation
  • Yu XINJUN Lomonosov Moscow State University, Faculty of Journalism, Moscow, Russian Federation
DOI: https://doi.org/10.17323/tis.2022.16346
Keywords: omnimedia, media, informationinformation, artificial intelligence, People's Republic of China, mass communocations, Big data, intellectual enviroment

Abstract

The concept of “omnimedia”, new to media theory and practice, is analyzed. It illustrates the formation and practice of omnimedia on the example of one of China's leading newspapers “People's Daily”. It describes how, based on artificial intelligence and Big Data technology, the China created a platform for the production and exploitation of artificial intelligence in the media and launched an intelligent environment focused on omnimedia, which integrates intelligent production and distribution of information.

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Author Biographies

Yurii M. BATURIN , Lomonosov Moscow State University, Faculty of Journalism, Moscow, Russian Federation

Baturin Y.M. — Corresponding Member of the Russian Academy of Sciences, Doctor of Law, Professor of the Faculty of Journalism of Lomonosov Moscow State University

Yu XINJUN , Lomonosov Moscow State University, Faculty of Journalism, Moscow, Russian Federation

Xinjun Yu — Representative of the China Scolarship Council (PRC), Scholarship holder of the Chinese government, PhD student of the Faculty of Journalism of Lomonosov Moscow State University

Published
2022-11-25
Issue
Vol 43 No 4 (2022): SCIENTIFIC JOURNAL OF UNESCO CHAIR ON COPYRIGHT, RELATED, CULTURAL AND INFORMATION RIGHTS
Section
Information. State. Human rights