“INFORMATION ATELIER”: OMNIMEDIA AND TRANSFORMATION OF THE LAW

Abstract

The etymology and history of the concept of “omnimedia”, which is new for the mass media theory and practice, are described. The meaning of the concept is analysed. Omnimedia technologies are explained. Examples of the formation and practice of omnimedia are given. It is shown how, artificial intelligence on the basis of artificial intelligence, using Big Data, a platform for an intelligent omnimedia environment is created, which combines the search, production, preparation of an “information package” for a specific consumer and its delivery at the specified time and in the desired form. The changes and challenges that await mass media law and information law in the transition to omnimedia level are discussed.