SUBSISTENCE OF COPYRIGHT IN MARKET RESEARCH: NEW CHALLENGES IN THE AGE OF ARTIFICIAL NEURAL NETWORKS

Abstract

The article “Subsistence of Copyright in Market Research: New Challenges in the Age of Artificial Neural Networks” examines the impact of neural networks on in- tellectual property in marketing research. The author argues that the growing use of artificial intelligence and machine learning in marketing research poses new challenges to the protection of intellectual property rights. The article provides insights into legal trends related to the use of technologies in marketing research, which have been analysed through quantitative content analysis and case studies. The article is a valuable resource for researchers, practitioners and policymakers interested in the intersection of intellectual property and artificial intelligence.