STUDY ON CHINA'S EXPERIENCE IN PROTECTING INTELLECTUAL PROPERTY RIGHTS ON LIVE STREAMING E-COMMERCE PLATFORMS

Abstract

This article investigates China's experience in protecting intellectual property rights on live streaming e-commerce platforms. The growing popularity of e-commerce and the increasing importance of digital content create new challenges in the field of intellectual property protection. China, as one of the leading economic powers, has significant experience and features in this area. This article examines the laws and regulations provided by China to ensure the protection of intellectual property rights on live streaming e-commerce platforms. The application of measures such as the platform's obligations to control content, monitor infringement, remove infringing content and cooperate with rights holders is analysed. Particular attention is paid to the effectiveness of the measures taken and their impact on reducing infringement of intellectual property rights. Examines the jurisprudence and court decisions related to intellectual property infringement on live streaming e-commerce platforms in China. The article Describes the case of Saishi Trading (Shanghai) Co., Ltd. (Saishi) v. Hongyu and Bytedance. The intellectual property laws and regulations relating to live broadcasting, the legal status of live broadcasting e-commerce, and IP protection mechanisms are analysed.

The results of the study allow us to draw conclusions about the positive and negative aspects of China's experience in protecting intellectual property rights on live streaming e-commerce platforms. This provides perspectives and recommendations for other countries facing similar challenges and seeking to develop effective measures to protect intellectual property rights in e-commerce.