FEATURES OF PROVIDING INFORMATION USING RECOMMENDER SYSTEMS AS A SUBTECHNOLOGY OF ARTIFICIAL INTELLIGENCE

Abstract

On October 1, 2023, amendments to the Information Law came into force, establishing the specifics of providing information using recommendation technologies, which are usually used to promote goods and services, engage Internet users and retain their attention.

Recommendation technologies are used to analyze the user’s request by an artificial intelligence system, select and offer the user goods and services that are similar in form and content. The use of recommendation technologies to analyze the preferences of Internet users using artificial intelligence systems is still at the initial stage of legal regulation. However, the question of how to define the boundaries of the use of recommendation algorithms has not yet been resolved.