INTANGIBLE ETHNO-CULTURAL HERITAGE OF RUSSIAN REGIONS IN THE CONTEXT OF MEDIA LAW

Abstract

This article examines the challenge of safeguarding the intangible ethno-cultural heritage of Russian regions in the sphere of media law. The analysis considers intellectual property law, state-legislation, and inheritance as mechanisms for ensuring intergenerational transmission. Additionally, the paper devotes a specific section to the safeguarding of ethno-cultural patrimony at the global level, within the framework of international initiatives protecting the intangible cultural heritage. Special attention is given to traditional knowledge and traditional cultural expressions as objects of intellectual property rights, as well as the distinctions between them and intangible cultural heritage. The text stresses the significance of preserving cultural heritage for the well-being of humanity in both the present and the future. Additionally, the author examines the issue of the ethno-cultural patrimony in the Orel region as an illustration of the challenges facing cultural heritage preservation in Russia. This article addresses the contemporary discourse surrounding the challenges of conserving cultural legacy and traditional knowledge in Russia and the world.