USE OF NEW TECHNOLOGIES FOR COPYRIGHT PROTECTION ON E-COMMERCE PLATFORMS: INTERNATIONAL EXPERIENCE

Abstract

This article examines the specificities of copyright protection on e-commerce platforms in various jurisdictions, with a particular focus on the United States, the European Union and China. E-commerce platforms are often used as channels for the distribution of digital content, including text, images, videos and music, which can lead to copyright infringement. In response to these challenges, the article analyzes strategies for copyright protection on e-commerce platforms, including implementing robust copyright policies, using technological tools such as digital rights management (DRM) and watermarking, conducting regular monitoring for copyright infringement, and taking proactive measures against infringers. Finally, the important role of copyright protection in shaping the evolution of e-commerce and the digital economy is emphasized. By balancing copyright protection with freedom of expression and innovation, companies can create a sustainable ecosystem that fosters creativity, protects intellectual property and benefits consumers worldwide.