THE FASHION MARKET AS AN EXAMPLE OF CREATIVE INDUSTRIES
Keywords:
creative industries, fashion industry, industrial design, trademark, exclusive right, copyright
Abstract
The adoption of Federal Law No. 330-FZ of August 8, 2024 “On the Development of Creative (Artistic) Industries in the Russian Federation” marked the culmination of a decade of sustained attention by Russia to creative technologies within the market economy. The Law is aimed at creating conditions for the self-realization of citizens through the use of their creative and intellectual potential and at increasing employment in the sphere of creative (artistic) industries. The new Law integrates various areas of public relations, including economics, intellectual property, ethics, and law, and establishes a legal framework for the industrial application of the results of intellectual activity in civil circulation. It also seeks to enhance the contribution of the creative economy to the country’s GDP through the production of high value-added goods and services.
When analyzing this Law and assessing the prospects for its implementation in the fashion industry, the authors recommend clarifying certain terms used in the Law. In particular:
- in the definition of a creative (artistic) industry, the criterion of uniqueness required of a creative product should be replaced with the wording “created through the author’s creative labor” (sub-paragraph 1, Article 3 of Law No. 330-FZ);
- the definition of a subject of the creative industry should be clarified and supplemented by expressly indicating the right to carry out entrepreneurial or other income-generating activities (sub-paragraph 3, Article 3 of Law No. 330-FZ);
- the definition of a subject of the creative industry should be further expanded by incorporating the positive experience of the Republic of Korea, introduce in Russia a simplified procedure for the registration of intellectual property objects related to the fashion industry. It is proposed that such protection should take effect from the date of filing the application, provided that a three-month opposition period is granted.
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제68조-제75조 디자인보호법 (법률 제19710호, 2023. 9. 14., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22221 (date of access: 15.10.2025).
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제68조-제75조 디자인보호법 (법률 제19710호, 2023. 9. 14., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22221 (date of access: 15.10.2025).
제2조 상표법 (시행 2024. 5. 1.) (법률 제19809호, 2023. 10. 31., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22265 (date of access:: 16.10.2025).
В ФИПС работает опция по ускоренному порядку рассмотрения заявок на регистрацию объектов интеллектуальной собственности до двух месяцев // ФИПС. [Электронный ресурс]. URL: https://new.fips.ru/news/uskorennyj-poryadok-rassmotreniya-zayavok/ (дата обращения: 16.10.2025).
Государственная регистрация промышленного образца и выдача патента на промышленный образец, его дубликата // Роспатент (ФИПС). [Электронный ресурс]. URL: https://rospatent.gov.ru/ru/stateservices/gosudarstvennaya-registraciya-promyshlennogo-obrazca-i-vydacha-patenta-na-promyshlennyy-obrazec-ego-dublikata (дата обращения: 16.05.2025).
Гринь Е.С. Объекты авторских прав в индустрии моды // Интеллектуальная собственность. Авторские и смежные права. 2018. № 6.
Дорофеева А.М. Интеллектуальная собственность в шоу-бизнесе, моде и спорте: уч. Пособие / под общ. ред. Л.А. Новоселовой. М.: Проспект, 2021.
Концепция развития креативных (творческих) индустрий и механизмов осуществления их государственной поддержки до 2030 года. (в ред. распоряжения Правительства РФ от 6.01.2024 № 45-р) // СПС КонсультантПлюс
Постановление ЕСПЧ от 10.01.2013 «Дело Ашби Доналд и ругие против Франции» (жалоба № 36769/08) // СПС КонсультантПлюс.
Приказ Минэкономразвития России от 23.04.2025 № 266 «Об утверждении перечня видов экономической деятельности в сфере креативных (творческих) индустрий на основе Общероссийского классификатора видов экономической деятельности».
Code de la propriété intellectuelle (version consolidée au 13 mars 2025) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/fr/legislation/details/23227 (date of access: 15.10.2025).
Fees and Payments // KIPO. [Электронный ресурс]. URL: https://www.kipo.go.kr/en/HtmlApp?c=93006&catmenu=ek04_04_01 (date of access: 16.10.2025).
Kim C., Ko E. A Study on the Legal Protection of Fashion Design: Comparison between Korea and the United States // Taylor & Francis Online. [Electronic resource]. URL: https://www.tandfonline.com/doi/abs/10.1080/20932685.2011.10593088 (date of access: 15.10.2025).
Protecting trade dress creatively in Korea // Managing IP. [Electronic resource]. URL: https://clck.ru/3MMSQQ (date of access: 16.10.2025).
South Korea: Fashion design registration is now available within 10 days // Managing IP. [Electronic resource]. URL: https://www.managingip.com/article/2a5bqo2drurt0bxjhvcxr/south-korea-fashion-design-registration-is-now-available-within-10-days (date of access: 15.10.2025).
제2조 저작권법 [시행 2024. 2. 9.] [법률 제19597호, 2023. 8. 8., 일부개정] // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22258 (date of access: 20.05.2025).
제1조 디자인보호법 (법률 제19710호, 2023. 9. 14., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22221 (date of access: 15.10.2025).
제2조 디자인보호법 (법률 제19710호, 2023. 9. 14., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22221 (date of access: 15.10.2025).
제68조-제75조 디자인보호법 (법률 제19710호, 2023. 9. 14., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22221 (date of access: 15.10.2025).
제2조 상표법 (시행 2024. 5. 1.) (법률 제19809호, 2023. 10. 31., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22265 (date of access: 16.10.2025).
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제2조 디자인보호법 (법률 제19710호, 2023. 9. 14., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22221 (date of access: 15.10.2025).
제68조-제75조 디자인보호법 (법률 제19710호, 2023. 9. 14., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22221 (date of access: 15.10.2025).
제2조 상표법 (시행 2024. 5. 1.) (법률 제19809호, 2023. 10. 31., 일부개정) // WIPO. [Electronic resource]. URL: https://www.wipo.int/wipolex/en/legislation/details/22265 (date of access:: 16.10.2025).
Published
2025-10-31
Section
Intellectual property rights
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